New Laces - Instagram Commercial
New Laces takes you across different avenues of Chuco Town ( EL PASO TX) and the differences in cultures that embody the persona of what it is to be an El Pasoan. A teenager being free on their bicycle, roaming the streets of Central. A woman covered with ink that is her creative aura - represents grit and what is means to be a hardworking, self made tattoo artist. A long day in the sun, working on all types of machines calls for a chilling "cerveza" with their feet kicked up on the cooler after a long days work. Lastly, Chuco Town holds within the center of El Paso a stadium that unites all citizens to enjoy the love of the game that is baseball, after all that is where the spirit of the New Laces 1st Edition cap originates.
Director : Saud Alhanfoosh AD: Nathanael Renteria 2nd AD : Adrian Orquiz Talent: Obed Renteria, Brian Gatewood, Netis, Tyreese Andrus Shot on SONY FX3